GTM infrastructure for B2B companies that need pipeline, not potential.

Signal-based outbound, enrichment, scoring, and sequencing built as a system. Most GTM stacks have the tools. What they lack is the logic connecting them. That is the work.

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Why Most B2B Outbound Breaks Down

Static Lists

Contacts pulled once and blasted repeatedly. No signals, no timing. By the time outreach lands, the buying window is already closed.

Generic Messaging

Name and company personalization is not personalization. Buyers in legal, finance, and operations ignore anything that feels templated.

No Handoff Logic

Replies come in with no context. Sales gets a name and an email. The conversation starts from zero every time.

Three Layers. One Pipeline Engine.

Every engagement is built on the same architecture. Each layer depends on the one before it. Skipping one is why most outbound programs fail.

1 Context ICP definition, persona mapping, account tiering, and enrichment. Documented and scored, not a spreadsheet someone built once.
2 Signal Hiring signals, tech stack changes, funding events, LinkedIn activity. Outreach fires when something real happens at an account, not on a fixed cadence.
3 Activation Sequences that reference the signal that triggered them. Every reply logged with context. Sales inherits a conversation, not a cold contact.

What You Get

Outbound

Signal-based email and LinkedIn sequences that fire when something real happens at an account.

Enrichment and Scoring

Contact and account data pulled from 150+ providers, scored against ICP criteria, and personalized at the account level before outreach begins.

Signal Monitoring

Continuous tracking of hiring signals, intent data, tech stack changes, funding events, and LinkedIn activity across your target accounts.

Email Infrastructure

Deliverability warmup, inbox placement monitoring, and dedicated sending domains that keep your primary domain protected.

LinkedIn Outreach

Connection requests and personalized message cadences running in parallel with email, reinforcing the same signal-triggered message.

GTM Systems and Handoff

Every configured sequence and platform is fully documented so your team can operate it independently when the engagement ends.

Testimonials

"Alastar is a talented marketer and a hard worker who consistently sets and exceeds high growth targets."

Edmund Zagorin

Founder & CSO, Arkestro

"Alastar really understands how to generate MQLs and scale. His hands-on marketing knowledge enabled growth for our team."

Steve Paskow

VP of Sales, Arkestro

"Alastar has been instrumental in growing our search engine presence."

Yelaine Wang

Founding Team Product Manager, Stempad (YC S24)

"Alastar played a key role in Agiloft's marketing department whether it was a focus on generating MQLs, organizing customer events, or any of the many other hats he wore."

Jason Edwards

SVP of Sales, Agiloft

"Alastar repurposed existing content for a new channel while using AI, providing quick time-to-value. We appreciated this project and his others."

Linda Li

Marketing Manager, Intuit

"Alastar demonstrated an impressive ability to develop innovative demand generation strategies."

Nishanth SL

Demand Generation, InMobi

Who This Is For

Mid-market and enterprise B2B SaaS companies entering a new market, standing up outbound for the first time, or rebuilding a program that has stopped performing. Industries include fintech, legal tech, procurement tech, data infrastructure, and professional services.

Past and current clients include companies across banking, insurance, legal AI, procurement automation, data infrastructure, and AI SaaS.

Ready to build the pipeline engine?

Let's talk about what the program looks like for your business.

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